“Old spice plays on the traditional roles of masculinity making the brand a symbol of confidence and attractiveness. Men watching this ad may be conscious of their physical appearance and lifestyle and be motivated to try a product that aligns with their desired lifestyle. The man watching this commercial is the same one who gambles money he doesn’t have at a casino just to show off. Women watching this commercial fall into the fantasy that a man using this product will provide her with a certain lifestyle. Women watching this commercial want a man who will provide for her and make her feel special. The man in the commercial is a symbol of masculinity and power that men strive to be and women strive to be with.”